Legal Notice
Suli Brown Consultancy
1. Governance and Applicable Law
Governing Law: This Legal Notice and all related policies shall be governed by and construed in accordance with the laws of England and Wales.
Supervisory Authority: Our lead supervisory authority for data protection in the UK is the Information Commissioner's Office (ICO).
Controller Status: For the purposes of processing the personal data of our direct clients and website users, [Your Company Name] acts as the Data Controller. For client data provided to us for analysis, we typically operate as the Data Processor under the client's instructions. This relationship is formally defined in our client contract.
2. UK GDPR and Data Subject Rights
We are fully committed to compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).
2.1. Transparency and Lawful Processing
We process personal data only where we have a lawful basis to do so (including Consent, Contractual Necessity, Legal Obligation, or Legitimate Interests). Our AI systems are subject to the principles of data minimisation and purpose limitation.
2.2. Data Subject Rights
As an individual whose personal data we process, you have the following rights under UK GDPR:
Right to be Informed: To know how and why your data is being used (provided via our linked Privacy Policy).
Right of Access: To request a copy of the personal data we hold about you (Subject Access Request).
Right to Rectification: To have inaccurate personal data corrected.
Right to Erasure (The 'Right to be Forgotten'): To request the deletion of your personal data where there is no legal reason for its continued processing.
Right to Restrict Processing: To limit the ways we can use your data.
Right to Data Portability: To receive your personal data in a structured, commonly used, and machine-readable format.
Right to Object: To object to processing based on legitimate interests or for direct marketing.
Right to Lodge a Complaint: You have the right to lodge a complaint with the ICO if you believe your data has been misused.
2.3. Automated Decision-Making and Profiling (Article 22)
We may use our AI models to perform profiling or automated analysis as part of our consultancy services.
No Solely Automated Decisions: We commit to ensuring that any decision with a legal or similarly significant effect on an individual (such as an employment recommendation or financial service decision) is not made solely by automated processing. Such decisions will always include human review and oversight to safeguard your rights.
Transparency: Where profiling or automated analysis is used, we will provide meaningful information about the logic involved, the significance, and the envisaged consequences of such processing for the individual, as required by UK GDPR.
3. Specific to AI and Data Consultancy Services
3.1. AI Output and Accuracy Disclaimer
Our analytical and consultancy services heavily utilise proprietary and third-party Artificial Intelligence and Machine Learning models.
Probabilistic Nature: All insights, forecasts, protocols, and recommendations generated by our AI models are based on statistical probability and historical data analysis. They constitute expert opinions and predictive indicators, not guaranteed outcomes.
Client Responsibility: Clients are solely responsible for all decisions and actions taken based on our AI-driven insights and consultancy advice. We recommend that clients use professional judgment and human oversight when implementing any AI-generated protocols or forecasts.
3.2. Intellectual Property (IP) and Data Ownership
Our IP: All underlying AI models, algorithms, methodologies, software code, and proprietary techniques developed by Suli Brown Consultancy remain our exclusive Intellectual Property.
Client Data: The client retains full ownership of all raw data and input materials provided to us for the purpose of analysis.
Deliverables: The final reports, analysis, and protocols delivered to the client are owned by the client, subject to the terms of the engagement contract.
4. Relevant UK Regulations
4.1. Consumer Rights Act 2015
Where our services are supplied directly to a consumer (i.e., not a business), we adhere to the Consumer Rights Act 2015. This includes:
Service Must be Performed with Reasonable Care and Skill.
Information About the Trader or Service Must be Binding.
Service Must be Provided at a Reasonable Price (if not agreed beforehand) and within a Reasonable Time.
4.2. E-commerce and Information Society Services
As an online business, we comply with relevant UK laws stemming from the Electronic Commerce (EC Directive) Regulations 2002, requiring clear identification, pricing, and contact details on our website.
5. Limitation of Liability
To the maximum extent permitted by law, Suli Brown Consultancy shall not be liable for any direct, indirect, incidental, special, or consequential damages, including but not limited to loss of profits, data, or business interruption, resulting from the use or inability to use our services, or any AI-generated insights, regardless of the cause of action. Our liability is strictly limited to the fees paid by the client for the specific service in question, as set out in our formal Terms and Conditions.
Always informed
for your saftey